Let’s start with the question we get asked the most! For live-action, the answer depends on several things, for example:
1. Whether we’re filming in one location or several
2. How long we need to allow for filming and how large a crew we need
3. How complex the edited video is – especially if it involves animated elements
4. Whether we’re producing a single video or several related videos
For animation, the costs will depend on:
1. The style and complexity of animation (for example 2D versus 3D)
2. Whether we are working with existing assets such as characters or whether these need to be created from scratch
3. The duration of the final animation
Most importantly, we work with clients who have a range of budgets, so whatever your requirements we can find a solution.
Contact us today and we can talk through your options before providing a detailed proposal and cost breakdown.
This depends on the type of job. For simple talking heads interviews or case studies, our preference is a producer/director and one or two camera operators to concentrate on the visual and technical aspects, and a sound technician. This ensures the key messages of the video are covered more effectively.
For more complex filming requirements we will also recommend extra crew members, such as additional camera operators, a sound recordist, a drone operator, costume and production design, if there is talent then also hair and make-up artist depending on the budget of the project.
At White Lemon we are very big on collaboration with the client as we know you want to feel in control of how your business is portrayed in video content. So as a starting point we’ll ask you to fill out a questionnaire (this usually gets sent to you once you send an inquiry on our website) and then arrange a Kick-off call to help us understand your brand and project requirements in more detail. From there you can have as much or as little input into the scripting, filming and editing as you’d like. In any case we’ll keep you informed at every step of the process.
For animation, we generally agree on the key messages with you and then we work on a draft script and a suggested visual style for review. If you come to us with a ready concept and script we’re happy to work from there to create a storyboard and continue from there.
Alongside the filming we’ll create any motion graphics required for the video. These could range from a simple animated logo to a series of stylish infographics. We always use graphics in a way that complements rather than complicates the message of the video.
Not every project requires a voiceover, but when it does we can provide you with a range of different voiceover samples to choose from and we’ll take care of the rest.
When a background music track is required we can source a suitable track from a royalty-free music library and provide a license for usage in the finished video.
Adding subtitles is an increasingly common request and we’re able to offer two options. We can either add subtitles directly to the video (so they always appear no matter when or how the video is accessed) or we can provide a separate subtitle file that can be uploaded to YouTube and other platforms alongside the video. This allows you to toggle the subtitles on and off, and to have several subtitle files in different languages for one video.
We film everything on professional broadcast-quality 4K video cameras and use additional kit – such as radio mics, lighting kit, or green screen – where appropriate. We continually invest in new kit and software to keep up-to-date with the rapidly changing standards of the industry.
We usually supply our finished videos in the most commonly used formats, typically .mp4 or .mov. Via Dropbox or google drive, depending on your preference. However we’re happy to convert these into pretty much any other format free of charge.
We generally keep backup copies of the editable video file, however any footage and project files you wish for us to store is added to a monthly subscription of $10 AUD per month and we add this to your proposal. We’re happy to revisit and update older projects – for example if you have changed your branding or want to update facts and figures about your business. If there are concerns about data sensitivity we’re happy to delete all our copies of the media on completion of the project.
There’s no guarantee of what makes video content go ‘viral’ and we’d be wary of any organization that promises to achieve this. However, we collaborate with Nukind Agency, a marketing agency based in Melbourne. They are experts in performance based marketing and can assist you with any SEO and social media needs.